WORST NATURAL DISASTERS - The Worst Promotional Disasters Ever!. Promotional products are used by most companies as a way to increase your reputation and market their products to a wider audience. Most often it is a simple process that goes off without a hitch. However, there are some notable exceptions.
When promotion strategies go wrong, it tends to be on a big stage and the public place. In order to show what not to do, this article takes you back to some of the most notable and costly disasters in the history of promotions. It's fun and education!
One of the most recent was an attempt to attract the market KFC healthy eating, promoting its new range of grilled chicken. The idea was to invite people the impression of vouchers online and use them during a period of two days to try the new range of KFC. Unfortunately after the offer contained in the Oprah Winfrey, the demand was so high he had to pull the offer, resulting in angry customers lined streets and making the evening news for all the wrong reasons.
Another big mistake that happened when corporate ladder Kraft partnered with Dodge to offer one lucky winner of a shiny new trailer. They made the mistake of printing small winning tickets too, however, leaving 10,000 people looking for their new caravan. This mistake ended up costing between $ 3-4 million Kraft is not the result we had in mind.
The latter is the popular mistake made by Hoover when they offered two free airline tickets, when people spend more than £ 100 on their products. That's when tickets including travel to the U.S. that things really started to go wrong. The demand was great and not only could not afford to give people tickets, struggled to produce the enormous amount of vacuum. After five years worth of court proceedings and nearly £ 50 million later, the company was sold.
It's obviously fun to read, but also a great demonstration of what not to do with promotional offers.
WORST NATURAL DISASTERS - The Worst Promotional Disasters Ever!
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